Most brands rent attention. We teach them to own it.
Before we sketch a character or animate a frame, we go hunting for the truths that make your brand unignorable. Strategy here isn’t paperwork — it’s the engine that turns mascots into assets, stories into systems, and brands into IP that sells, scales and sticks in culture.

What We Uncover

• Brand Attributes — Your brand’s personality distilled into sticky words that drive design, voice and motion.

• Audience Personas — Not fluffy nicknames. Behavior + emotion profiles that reveal what really moves your buyers.

• Narrative Spine — The core story your brand should tell on repeat until it becomes culture.

• Opportunity Grid — The levers you can pull to move markets — mapped to campaigns, content and character systems.

Our Proprietary Systems

Character Systems

• CharacterCode™ — Builds mascots, icons and heroes from the inside out: archetype, emotional role, narrative function, motion personality and design cues.

• CharacterCore™ — Defines the emotional DNA and narrative potential of a character so it’s rooted in substance, not style.

• Mascot ROI™ — Links character performance to engagement, loyalty and brand value so mascots become measurable assets.

• LegacyTrack™ — Evolves character IP over time, ensuring consistency and cultural relevance year after year.

Story & Voice Systems

• Narrative Engine™ — Generates campaign arcs, evergreen content and brand lore that keep your story firing across platforms.

• EchoType™ — A flexible voice system with pillars, sliders, catchphrases and channel-specific variants.

• MythOS™ — Maps your brand’s myth, rituals and world rules to keep stories coherent across campaigns and seasons.

Market & Audience Systems

• SignalMap™ — Cuts through competitors and culture to identify emotional hooks and whitespace you can own.

• PersonaPulse™ — Behavior-first audience models that show what motivates action and loyalty.

• FandomForge™ — Turns casual viewers into loyal fans by mapping touchpoints and content rhythms that build tribes.

Motion & Identity Systems

• BrandMotion™ — Aligns character movement and story beats with business goals — making brands move markets.

• MotionMatrix™ — Shows where motion creates value across UI, social, campaigns and characters.

• FaceFirst™ — A rapid identity sprint that makes logos and visual systems feel inevitable.

• IconicLift™ — An executive workshop aligning stakeholders around a character-first brand strategy.

Rollout Systems

• TriggerKit™ — Wires emotional levers (status, nostalgia, tribe) into creative for gut-level resonance.

• LaunchFrame™ — A fast sprint for product launches or refreshes, delivering character-led creative that lands big.

• LaunchLoom™ — A full rollout framework weaving message, channel and timing into a launch map that lands impact.

Strategy Packages

Basecamp™

Clarity fast. A 2–3 week sprint that aligns your brand and creative direction.
You get:

• Condensed SignalMap™

• EchoType™ Mini (voice pillars + tone sliders)

• Brand Attributes + PersonaPulse™ overview

• Two creative directions to choose from

• Shareable summary deck

Best for: startups, brand refreshes or campaigns on a tight runway.

Deep Character™

Where strategy meets IP. A 4–6 week engagement built to define characters and brand voice.
You get:

• Full SignalMap™

• Full PersonaPulse™

• Complete EchoType™ Voice Kit

• CharacterCode™ + motion behavior grid

• Three original character concepts with rationale

• Internal rollout guidance

Best for: brands building mascots, spokes-characters or long-term story engines.

The System™

The full stack. A 6–8 week brand operating system for story, motion and character.
You get:

• Zoolab™ workshop

• Full SignalMap™, PersonaPulse™, EchoType™

• CharacterCode™, CharacterCore™ and FaceFirst™

• MotionMatrix™ + BrandMotion™

• TriggerKit™, FandomForge™, MythOS™

• LaunchFrame™ and LaunchLoom™ rollout frameworks

• Executive-ready deck with roadmap and templates

• Priority access to Zookeeper’s creative team

Best for: enterprise brands and high-growth challengers ready to invest in long-term character IP.

Why This Matters

Campaigns vanish. Ads get skipped. Media buys run out. But characters endure. Strategy is how we turn them into assets that sell, scale, build loyalty and stick in culture long after the ad flight ends.