This is what we’re built to do.
Some clients come for one thing. Others unleash the whole arsenal. Either way, our Prowess turns brands into living, breathing icons — built to sell, scale and stick in culture.

From strategy to storytelling, character design to animation, branding to naming — Zookeeper’s prowess is turning brands into assets that last. Every project gets the same mix of sharp strategy, fearless creativity and Zoo-level craft.

1. Strategy & Story

Before we draw a frame, we get the story straight.

• Brand Strategy — positioning, messaging and narrative frameworks that give your brand a heartbeat

• Discovery / Workshops (Zoolab™) — live strategic sprints to uncover what moves your audience

• Audience Personas & Segmentation — not nicknames, but real emotional drivers and profiles

• Naming — products, companies, or campaigns that stick, spark and scale

• Messaging Systems — storylines and language calibrated for every channel

• Voice & Tone (EchoType™) — a voice system that sounds unmistakably you everywhere

• Narrative Spine / Story Development — arcs that carry across campaigns, platforms and years

• Launch Planning (LaunchLoom™) — rollout strategies that actually land

• Campaign Strategy & Creative Direction

• Competitive Audits & Opportunity Mapping

2. Branding & Identity

Your brand needs more than a logo — it needs a face, a system and a heartbeat.

• Logo & Mark Design — iconic, motion-ready marks built to last

• Visual Identity Systems — color, type, grid and design rules that scale

• Brand Guidelines & Toolkits — flexible, usable playbooks for internal and external teams

• Motion-First Identity — branding designed to move across every screen

• Campaign Branding & Seasonal Identities

• Packaging Design — characters and marks that leap off the shelf

• Environmental & Experiential Design — from events to retail to real-world spaces

• Web & Digital Brand Systems — UI identity and interaction design

• Brand Refreshes & Rebrands

• Brand Experience Design — merch, swag, touchpoints

3. Characters & IP

Most mascots are costumes. Ours are assets.

• Character Design (CharacterCode™) — mascots, icons and campaign heroes engineered to endure

• Spokes-Characters — living ambassadors audiences rally around

• Illustration — original, ownable artwork that makes your brand unmistakable

• Campaign Heroes — characters designed to carry entire platforms

• Story Systems — narratives that scale across screens, campaigns and years

• IP Development — building character-driven intellectual property that lasts

• Storyworld / Universe Building

• Character Animation Systems — poses, turnarounds, motion bibles

• Licensing & IP Extension Guidance

• Fandom Engagement — character assets that fuel communities

4. Animation & Motion

From snackable loops to full broadcast, we make brands move.

• 2D Animation — flat, bold, fast-moving characters and stories

• 3D Animation — cinematic depth and realism when the story demands scale

• Mixed Media — blending illustration, live action and motion

• Explainer Videos — complex ideas, made clear and entertaining

• Commercials / Brand Spots — broadcast-ready with characters at the center

• Social Content — snackable animations designed for feeds and shares

• Broadcast Design & Show Opens — motion work for networks, sports and entertainment

• Motion Graphics — kinetic type, design-in-motion, system-driven graphics

• Infographics in Motion — data turned into story fuel

• Lower Thirds & Titles — seamless broadcast polish

• Music Videos — animated worlds set to sound

• Sports Mascot Animation — from Gritty to Southpaw, characters that win fans for life

• UI/UX Animation — digital motion that enhances usability and brand feel

• AR / VR / Interactive — motion built for immersive platforms

• Interactive Animation — web, apps, games

5. Production & Post

Where craft meets speed.

• Concept Development & Treatments

• Scriptwriting

• Storyboarding — mapping the visual spine before anything moves

• Animatics — rough motion tests to nail timing and flow

• Voiceover Production — casting, recording and direction

• Sound Design & Music — scoring and SFX that amplify story

• Editing & Assembly — seamless layer integration

• Compositing & VFX

• Color Correction / Grading — polish that makes brands pop

• Rendering & Delivery — optimized for every screen and platform