We attempted to capture the model first in a movement-to-disassembly process. This proved difficult when trying to remove individual bricks without fully displacing the position of the model, especially in a linear 6-second sequence. The strategy was adjusted to assemble the entire model from the base up, one shot and one brick at a time.

Our initial concept proved to be too long…it was not enough time to show everything in just 6 seconds. We had to rethink elements and show them in a cleaner environment which included a lot of experimentation, creative thinking, and trial and error. We ended up showing more disassembly and less movement to get the look and feel just right. In post, we built clouds and backgrounds, constructed the cardboard box and faked 2D LEGO elements falling to show the box closing.