We built a 3D animated short in Blender starring a delivery truck as the hero. No humans, no talking heads — just a bright, bouncy truck full of personality, rolling through clouds, tunnels and city streets. By treating the truck like a character, not just a vehicle, we created a visual metaphor for Flash’s optimism and energy. Every move, bounce and transition was designed to feel seamless and fun, carrying viewers through the journey to the final reveal.
 
 
 
 

Before the truck hit the road in 3D, we mapped out its journey in storyboard form. Each sketch captured the flow of action and the truck’s playful energy — bouncing over roads, diving into tunnels, and gliding toward the big package reveal. These drawings laid the foundation for timing, rhythm and personality.
 
 
 
 

We built the truck from the inside out. First as a clean, functional wireframe, then fully textured with color, reflections and detail. The comparison shows how a simple 3D model was elevated into a hero with presence — a character that could carry an entire story without ever saying a word.
 
 
 
 

The truck needed a world to explore, so we designed a stylized cityscape with bold shapes and tall buildings. Puffy white clouds, open roads and clean, geometric forms gave the scenes a sense of optimism without clutter. The environment became a stage — just enough detail to feel real, but simple enough to let the truck’s personality shine.
 
 
 
 

The animation gave Flash a fresh, unexpected way to present their brand — transforming logistics into a character-driven story. The video combined polish with playfulness, proving that even complex industries can feel approachable and fun when design, motion and storytelling align.